A_d-S e~n s'e D3m0 Page4
[ ...this is the fourth continuation page of the A_d-S e~n s'e D3m0 pages (written like that to stop you know who from analysing it as relevent text).  Click  HERE  to go back to the third page. ]
Here I wish to discuss such things as emergent behaviour from complex systems. An obvious and useful example is that of termites and ants. These wonderful little creatures are relatively simple in themselves (never let it be said that I said they were actually simple!) and yet they exhibit the most fantastically complex and sophisticated behaviour as a group. They can build intricate nests with air conditioning to keep the lava at the perfect temperature for their development. They are well organised at collecting and storing food, at disposing of waste (including their dead), and defending the colony from attack. And yet not one ant knows about the mechanism of the higher level order.
There was a time, way back in history (like a few years ago), when people thought that the queen or some other hierarchical ant was controlling the behaviour of others. But not only is that a weird idea - like when people thought that inside the microscopic egg of a woman was a perfectly formed miniature version of an adult, or worse, they once thought that we had little people inside our heads governing the big person that was our self. Which begs the question as to what is inside the head of the little person. But I am digressing here – but it misses the point as to where the real "intelligence" lies. The complexity is in the whole not the individual. It is so obvious that I sometimes wonder why folk didn't spot it earlier. Our brains are complicated bundles of nerve cells passing signals all over the place. The intelligence is not at one end of the nerve passing it to another location rather like a person on one end of a telephone but rather it is in the complexity of the system. The "emergent" behaviour is more complex than the predictable behaviour from the sum of the parts. I must mention here that it was Buckminster Fuller who first used the term "synergy" in the context of complex systems. The word originates from the world of metallurgy and refers to the effect where an alloy can be stronger than the sum of the metals which make it. And to complete this little example I would like to draw the comparison with the internet and human intelligence. Although we exhibit some useful phenomenon which we refer to as "intelligence" I suspect that the net result of the internet will be to produce some far more useful phenomena which will prove to be far "cleverer" that any individual human.
The "targetting" does settle down after a little while (minutes rather than years) and I have also discovered that you can only have three adverts on any given page.  I do recall reading something that may have said that and my experience clearly indicates it. This, will hopefully be useful to all you newbies at installing AdSense on your web pages.
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